In 2013 we were approached by Red Bull to create something that could catapult them into the music and culture scene under their mantra “Gives You Wings”. Hiphop was in a paradigm shift and the audience was growing more than ever. But there was a vacant spot for young artists to merge and learn about the industry and a place where they could hone their skills. It made it a perfect setting to introduce mentorship into the game of hiphop. Culture in Sweden needed a push forward and we saw this opportunity as an important task and a step forward. The idea of creating a space for up & coming artists and for superstars to meet and pass on what they know was formed to take culture to the Next Level (Nästa Nivå in Swedish). Nästa Nivå was the successful product that was presented and tested for the first time in Copenhagen. 

Since 2013, Red Bull Nästa Nivå has guided future Swedish artists under the mentorship of the country's hottest artists in Hip Hop and R&B. 

Red Bull Nästa Nivå has since its start grown into one of Sweden's largest talent projects under the direction of established artists and producers with more than 3000 applications coming in during it´s active years. Cherrie, Timbuktu, Cleo, Adam Tensta, Linda Pira, Ison & Fille, Sabina Ddumba, Salazar Brothers, Elliphant and Erik Lundin are some of the artists who over the years have coached young talents on site at Red Bull Studios in Copenhagen, Paris, London and New York.

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