Client
Stockholm Stad, Red Bull, Kevin Durant Foundation, Brilliant Minds, Sneakers n Stuff
Year
2020-on going
Service
Creative Direction, Design, activation, Marketing, Community Strategy

In 2021 we had a mission, to forever change and improve basketball in Sweden. 

So we started Hoop Dreams. Inspired by our inner circle and fellow peers in the art, design and basketball to bring a constant rebellious energy to the courts all over Sweden. 

Hoop Dreams thrives for the experiences, the encounters, the inspirations, the ideas and for the conversations on the courts, to keep making this community a place for dreamers and achievers.

In 2022 we are taking rather big steps together with our community of basketball enthusiasts. We are on our way to turn a run-down court into a vibrant community hub, activate more public spaces for young girls, interact and show grace and compassion in our work.

Our strategic plan is to lead with direction, focus and collaborations for everyone involved to contribute to a better future for basketball, culture and support the thousands of people who today benefit from the sport